Design Concept
The logotype combines Seoul’s high line with the beautiful curves of traditional roof tiles. Centering on three colors reminiscent of the sunset and tea ingredients in the city, the unique, sophisticated, and healthy Seoul sensibility of Séoulite was expressed.
The rounded curve, in particular, represents balance, and this key visual is used throughout design applications.
Design Concept
The logotype combines Seoul’s high line with the beautiful curves of traditional roof tiles. Centering on three colors reminiscent of the sunset and tea ingredients in the city, the unique, sophisticated, and healthy Seoul sensibility of Séoulite was expressed.
The rounded curve, in particular, represents balance, and this key visual is used throughout design applications.